Werther’s Candy Rolls Out Jeans With 30 Pockets For Holding Caramels
Werther’s Candy has rolled out jeans with 30 pockets meant for holding one caramel each. Would you wear these?
Brands seem to be doing anything to get attention these days, and I hate to say it might be working. First, there was the KFC perfume that smells like their BBQ sauce. Then, many brands followed with their own unique line of fragrance. Now, are brands moving into clothing? It appears so! Werther’s Candy is introducing jeans with 30 pockets meant for holding one caramel each. These are definitely some unique jeans. I’m not sure if this will end up being a big thing or not. Do you need pockets to hold your individual caramels? I don’t think I do, personally!
Would You Wear Werther’s Candy Jeans?
You’re probably familiar with Werther’s Candy. Chances are you’ve enjoyed one of their treats while visiting grandma’s place, or something. However, you probably aren’t as familiar with their clothing line–especially their jeans. However, that all might change if this ends up taking off.
Likewise, you’ve probably heard of boyfriend jeans. They’re a more relaxed and loose fit of jean. But have you heard of Grandma Jeans? That’s what this appears to be as they are jeans literally designed to hold your Werther’s Candy caramels. According to Yahoo!, Werther’s Candy has introduced a limited-edition pair of jeans which feature 30 tiny pockets that are each designed to hold a single piece of their signature hard candy caramel. If you do like them, definitely make sure to check the pockets before you put these jeans in the washer and dryer. That might be a mess to clean up afterwards.
If you’re looking for a pair, you won’t find them in stores. The company is hosting a sweepstakes to give away 200 pairs to fans and they’ll also get a bag of their caramels to help fill up the pockets. What are these jeans without any candy? According to Yahoo!, the company says, “the total prize value is equivalent to a year’s worth of Werther’s Originals!” You can enter the sweepstakes here and it’s open through October 25th at 11:59pm ET. Winners will be selected on October 28th and entrants only have to provide contact and shipping information.
You can see a video about these unique jeans shared on Werther’s Instagram account below. Do they seem like something you would want to buy or wear? Wake me when there’s one for Reece’s Cups.