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‘Metallica’ & The 9 Other Best-Selling Albums During the SoundScan Era

Metallica released their self-titled fifth studio album 30 years ago today (August 12.) Affectionately known as “The Black Album,” the LP became a game-changer for the band. It also had a massive impact on the music industry at large thanks to the game-changing technology then known as SoundScan, which celebrated its own 30th birthday on March 1, 2021.

'Back In Black' and 60 Other Diamond-Certified Albums

Hulton Archive/Getty Images

Metallica released their self-titled fifth studio album on August 12, 1991. Affectionately known as "The Black Album," the LP became a game-changer for the band. It also had a massive impact on the music industry at large thanks to the game-changing technology then known as SoundScan, which premiered on March 1, 1991.

Per a feature piece from Billboard, "SoundScan, which is now known as MRC Data, measured album sales as they happened — stores scanned bar codes at the checkout register — and over the next few months [after its launch] it upended the conventional music business wisdom about what sold, as well as when and how. It revealed the popularity of several genres — alternative rock, country, hip-hop, harder metal — that had been seen as commercially marginal compared to bread-and-butter pop-rock bands."

Basically, SoundScan provided real-time data of what was actually selling at record stores and other retailers, and it has provided proof of Metallica's popularity.

Of course, not everyone is a fan of "The Black Album." Metallica appeared on Jimmy Kimmel Live! in September 2021 and read 1-star Amazon reviews of the LP. Fortunately, they were good sports about the whole thing. Then again, when you make Metallica money, it takes more than a bizarre review to truly ruin your day.

So, which was the best 1-star review of "The Black Album"? One review that stood out read, "I bought this when it came out. I was horrified when I listened to it. I threw it off a bridge and watched a truck smash it."

That being said, just how popular are the metal icons? "The Black Album" is the biggest-selling record in the United States since the launch of SoundScan.

Metallica, however, has some very unique company on the list of the biggest-selling albums of the SoundScan era. Scroll through the gallery below to see which titles join them in the top ten.

10. Creed - 'Human Clay'

Creed_UMG.jpgUMG

9. Santana - 'Supernatural'

Santana_Arista.jpgArista

8. Adele - '21'

Adele_XL-Recordings.jpgXL Recordings

7. Whitney Houston - 'The Bodyguard' Soundtrack

Bodyguard_Arista.jpgArista

6. Backstreet Boys - 'Millennium'

BSB_Sony.jpgSony

5. Bob Marley and the Wailers - 'Legend'

Bob-Marley_Island.jpgIsland

4. The Beatles - '1'

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3. Alanis Morissette 'Jagged Little Pill'

Alanis_Rhino.jpgRhino

2. Shania Twain - 'Come on Over'

shania_Mercury.jpgMercury

1. Metallica - 'Metallica'

metallica_Blackened-Recordings.jpgBlackened Recordings
Erica Banas is a news blogger who's been covering the rock/classic rock world since 2014. The coolest event she's ever covered in person was the 2021 Rock & Roll Hall of Fame induction ceremony. (Sir Paul McCartney inducting Foo Fighters? C'mon now!) She's also well-versed in etiquette and extraordinarily nice. #TransRightsAreHumanRights