Who Should Play The Super Bowl LX Halftime Show In 2026?

Who do you think should play the Super Bowl LX Halftime Show in 2026? It's happening at Levi's Stadium in Santa Clara, California (home of the San Francisco 49ers).

There's always so much anticipation waiting to see who's going to play the Super Bowl Halftime Show and it always gets mixed reactions. You can never make everyone happy. People who like rap want it to be a rapper, people who like rock want to see a rock band, and those who prefer country would like to see one of their stars take the stage. They all have a point and there would be great choices no matter what genre you go with. Kendrick Lamar is fresh off performing at the Super Bowl LIX Halftime Show in New Orleans and seems to have gotten good reviews for the most part--unless you're a Drake fan. So, who would you tap to play the Super Bowl LX Halftime Show next year? Take a minute and think about some options.

Kendrick Lamar did a good job this year. He put on an entertaining show, which he is known to do. He also had the whole world eagerly awaiting his performance of his hit "Not Like Us" that's a Drake diss that went on to become insanely popular. However, the problem with someone like Kendrick is he isn't popular with everyone. I don't mean that as a diss, I just mean that not every Boomer or football fan knows who he is. He's very popular in the rap world but he's not as recognizable as say Eminem or 50 Cent. I think it would be good for the artist playing the Super Bowl Halftime Show to be a household name who is recognized by everyone. The Super Bowl Halftime Show isn't the time for someone to learn about an artist. We all should know every song that's played by heart. That's what was cool about Usher performing last year. He's a nostalgic hitmaker who's known by Gen Z, Millennials, and Boomers alike.

I was a big fan of when Shakira and Jennifer Lopez played the Halftime Show in Miami. It made sense! They are both Latin artists and Miami is home of that kind of music so it made for a great fit. That's why I was on the team who wanted to see Lil Wayne play in New Orleans. I would love it if the Halftime Show performer had ties to the city in which the Super Bowl is being played. New Orleans did that with the people who played America The Beautiful (Trombone Shorty and Lauren Daigle) and the National Anthem (Jon Batiste), but opted for star power for the Halftime Show. If the Super Bowl is in Detroit, I want to see Eminem perform. If it's in Las Vegas I want to see the Killers and if it's in Boston I want to see the Dropkick Murphys out there. That's just me!

So, next year, in Santa Clara I think you have to go Rock. It would be cool to have some sort of tribute to the Grateful Dead. That would be awesome! If not, then you have bands like Metallica, Green Day, and more! You could have a bunch of bands collaborating and on the stage. When it's in the Bay Area you have to go big and deliver some excellent tunes. Instead, with their trend of going hip-hop we can probably expect it to be, like, E-40 or something. Or, they'll go out of left field and let Lil Wayne perform this time which wouldn't make any sense and would be really lame.

What do you think? Who would you like to see play the Super Bowl LX Halftime Show?

Super Bowl LIX is officially in the rearview, with the Philadelphia Eagles defeating the Kansas City Chiefs in a staggering 40-22 blowout. The game, itself, is always an attraction, as are the big-budget Super Bowl commercials.

As has been the trend for decades now, purchasing ad time during the Super Bowl comes at a hefty price. According to USA Today, the cost of a 30-second commercial went up in 2025 to a whopping $8 million. In 2023 and 2024, the cost of a 30-second commercial was $7 million.

The cost has gone up significantly since 2010. Back then, the average cost for a 30-second spot was $2.954 million. However, the most mind-blowing price USA Today shared was the cost of an ad during the first Super Bowl in 1967. All of those years ago, when the Big Game was broadcast on NBC and CBS, a 30-second ad had a whopping price tag of $37,500.

When companies drop big bucks like this, they really have a chance to make a splash. So, which ads stood out among the packed field of spots? Here is our list of the ten best Super Bowl commercials of 2025.

"Big Men on Cul-de-Sac" is a textbook example of the perfect Super Bowl commercial. It's funny, has a great soundtrack (shout out to Huey Lewis and the News!), and it's packed with big celebrities, including Shane Gillis, Post Malone, and Peyton Manning. If you grew up or currently live in a suburb like the one shown, this ad feels very familiar, especially when Gillis takes a shot at the HOA "breathing down my neck."

Some Super Bowl commercials tickle the funny bone, while others opt to hit you right in the feels. The latter was the strategy for this two-minute ad for Google Pixel 9. A father is seen practicing for a job interview and talks about the job that taught him the most. We're then taken on a journey of a father raising his daughter, from infancy to dropping her off at college. Even the toughest person will feel something watching this ad.

Pop culture is often a common theme when it comes to Super Bowl commercials, and Hellman's showed they understood the assignment with this throwback to the classic rom-com When Harry Met Sally. Meg Ryan and Billy Crystal (in that sweater!) star in this ad and recreate the infamous Katz's Deli scene. Sydney Sweeney guests saying the classic "I'll have what she's having" line, which is a fun surprise.

Liquid Death is a marketing master, so it's not surprising that they created a great Super Bowl ad. What makes this ad so special? It features an original jingle that's absurd and catchy! Go ahead, watch this ad, and try not to have "Drink on the job/Drink on the job/Everyone is drinking on the job" stuck in your head.

Little Caesars has a penchant for quirky ads, and they certainly leaned into that for their 60-second Super Bowl spot highlighting their Crazy Puffs. Eugene Levy was the perfect star for the literal eyebrow-raising ad.

Speaking of quirky, the Super Bowl ad for Mountain Dew Baja Blast brought that and then some. Certainly did not expect to see legendary singer Seal performing a reworked version of "Kiss From A Rose" as a literal Seal during this year's Big Game commercials, but kudos to whichever ad firm thought of this one. It is delightfully bizarre!

Nike recruited some of the biggest names in women's sports today in this powerful 60-second spot, including Jordan Chiles, Caitlin Clark, Sabrina Ionescu, Sha-Carri Richardson, A'ja Wilson, and Sophia Wilson. The icing on the cake is recent Best Rap Album Grammy Award-winner Doechii providing the voiceover. This is truly a chef's kiss moment.

Some Super Bowl ads take a little bit of time to make a massive impression. At first, this Ram Trucks ad starring Glenn Powell as a different kind of Goldilocks seemed just fine, but then, Van Halen's "Panama" starts playing, and things take a turn for the hilariously insane.

Another David Beckham? And he's played by Matt Damon?! That's the premise for this 60-second Super Bowl ad for Stella Artois. Apparently, the soccer icon has had a twin brother this whole time named "Other David," who's now living in America. Not only do they have a genetic bond, but they both love drinking Stella.

Pharmaceutical company Novartis brought an important message via their 60-second spot, which highlighted the importance of early detection of breast cancer. After showing chests of all shapes and sizes, the ad cuts to the following text: "So much attention. Yet so ignored. Over 6 million women watching today's game may be diagnosed with breast cancer. The ad closes with iconic comedian and breast cancer survivor Wanda Sykes talking about how early detection saved her life.

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