If you’ve already binge watched Squid Game on Netflix, you may be one of the people who has now been inspired to learn Korean.
If so, you’re not alone. Reuters reports that tutoring services have seen a spike since the show debuted just 2 weeks ago, with Duolingo reporting a 40% increase in U.S. learners signing up for Korean lessons.
If you’re unfamiliar with Squid Game, it’s a 9-part series in which people play deadly games for a chance to win over $38 million.
Sun Hyun-woo, founder of e-learning program Talk To Me In Korean, said there were still “thousands” of people wanting to learn Korean prior to the K-pop or Squid Game craze. Now, however, “they are part of a ‘global phenomenon;’ learning Korean has turned into a much cooler pastime.”