The cereal wars have begun…
BERKELEY, CA - SEPTEMBER 23: Boxes of cereal made by General Mills sit on the shelf at a grocery store September 23, 2009 in Berkeley, California. General Mills Inc. reported a 51 percent jump in first quarter profits with earnings of $420.6 million, or $1.25 per share compared to $278.5 million, or 79 cents per share one year ago. (Photo by Justin Sullivan/Getty Images)
Kellogg’s blatantly rips off Honey Nut Cheerios to get revenge on General Mills blatantly ripping off Frosted Flakes.
Back in January, General Mills released a cereal mashup called Lucky Charms Frosted Flakes . . . even though they don’t own Frosted Flakes, Kellogg’s does. So Kellogg’s just got revenge . . . they’ve announced Honey Nut Frosted Flakes are coming soon. And, yep, General Mills owns Honey Nut Cheerios.