Is Jack in the Box’s New “Check Out My Bowls” Ad Too Offensive?
LOS ANGELES, CA - JULY 24: Fast-food restaurant signs glow July 24, 2008 in the South Los Angeles area of Los Angeles, California. The Los Angeles City Council committee has unanimously approved year-long moratorium on new fast-food restaurants in a 32-square-mile area, mostly in South Los Angeles, pending approval by the full council and the signature of Mayor Antonio Villaraigosa to make it the law. South LA has the highest concentration of fast-food restaurants of the city, about 400, and only a few grocery stores. L.A. Councilwoman Jan Perry proposed the measure to try to reduce health problems associated with a diet high in fast-food, like obesity and diabetes, which plague many of the half-million people living there. (Photo by David McNew/Getty Images)
Jack in the Box is taking heat for an ad for their new teriyaki bowls . . . where their mascot keeps telling people to, “check out his bowls.” “Ad Week” called it completely tone-deaf to the whole “Me Too” movement.
And the ad itself even addresses how it might be offensive. Halfway through, it cuts to a conference room. And an actor playing a CEO-type says their corporate lawyers aren’t happy about it.
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