Photo by Jeff Forney

M. Shadows Talks New A7X Music Video

After teasing it last week, Avenged Sevenfold has dropped the full video for "God Damn," the latest single from its 2016 album The Stage.

The clip, an exclusive that can be watched at Billboard.com, was directed by Anders Rostad and filmed during early February and features the group playing in a Southern California place in front of a corps of moshing fans, embellished with some high-tech special effects. Frontman M. Shadows tells us that:

"The idea of the video was not only to try to meld two genres together, which is, one, is like a great performance video but also have the fans involved so the fans can see, 'Hey, this is a record we can wrap our heads around. It's cool live stuff. It's a rockin' song,' but at the same time, we wanted the technology hint in there. So as the video progresses you start seeing things glitching out and all of a sudden the world turns digital by the end of it...So there's a bunch of ideas that are thrown into the mixing potthere, but the main idea was to get fans involved and make sure the kids knew this song is full of energy first and foremost."

 

A7X surprised released The Stage last October and has been touring overseas to promote it. The group begins a North American tour on June 9 and will be spending most of it supporting Metallica's stadium run, with a few festival and headline dates thrown in.

A full-scale headline tour of North America is planned for 2018.

 

Gary Graff is an award-winning music journalist who not only covers music but has written books on Bob Seger, Neil Young and Bruce Springsteen.